The Vision &
The Frame
Co-founder and lead director of Hatchee, Holt works across commercial, corporate, social, and narrative productions with a focus on story-first filmmaking.
He is hands-on from concept through final delivery, leading campaigns end to end with a clear creative vision and a high standard for execution. Every campaign receives his full attention, with the goal of shaping each narrative into something intentional, cohesive, and memorable.
Holt approaches filmmaking with the same drive he brings to his life outside of work. When he's not on set, he's pushing his limits on a bike, trail, or open water, constantly working to improve endurance and performance. That discipline carries directly into his work, where persistence and attention to detail define his process.
At the center of it all is his family. His wife, McLelland, keeps him grounded, and his son, John Henry, is a constant source of pride. With another child on the way, that sense of purpose continues to shape both his work and his life.
WORKFLOW
Method
01 / Concept
Every campaign begins with the question of what story needs to be told. Holt works closely with clients to define purpose, audience, and the single idea that everything else will serve.
02 / Direction
On set, clarity of vision translates into decisive leadership. He guides talent, crew, and camera toward the specific moments that make a story land — and knows when to leave room for the unexpected.
03 / Story
The final cut is where intent becomes experience. From color to sound to pacing, every choice serves the story — and the story serves the audience.
Selected Reels
Selected directing and producing work, 2018–2026.
BEYOND THE FRAME
The work is driven by what matters most.
