OVERVIEW
FORGING A RECRUITMENT CAMPAIGN THAT CAPTURED THE DISCIPLINE, PRESSURE, AND PURPOSE OF MODERN LAW ENFORCEMENT.
YEAR
2024
CATEGORY
RECRUITMENT CAMPAIGN
INDUSTRY
PUBLIC SAFETY / LAW ENFORCEMENT
SERVICES
- CINEMATIC PRODUCTION
- CREATIVE DIRECTION
- PHOTOGRAPHY
- POST-PRODUCTION
- CAMPAIGN STORYTELLING
CREDITS
- HOLT INGALLS — DIRECTOR/PRODUCER
- CRAIG GODWIN — PHOTOGRAPHER/PRODUCER
- JENSEN THOMAS — CINEMATOGRAPHER
- WELLS INGALLS — VIDEO EDITOR
LISTEN
THE CHALLENGE
THE OPELIKA POLICE DEPARTMENT NEEDED A RECRUITMENT FILM THAT COULD ATTRACT SERIOUS CANDIDATES WHILE REPRESENTING THE FULL SCOPE OF MODERN POLICING—FROM TACTICAL READINESS TO COMMUNITY TRUST.
"WE KNEW THIS COULDN'T FEEL LIKE A BROCHURE. IT HAD TO FEEL LIKE A CALLING."
— CRAIG GODWIN, PHOTOGRAPHER
SHAPE
THE APPROACH
WE BUILT THE CONCEPT AROUND A DIRECT CHALLENGE TO THE VIEWER—ASKING NOT ONLY IF THEY WANTED THE BADGE, BUT IF THEY WERE PREPARED FOR THE DISCIPLINE BEHIND IT. THE FILM MOVED THROUGH SWAT OPERATIONS, PATROL RESPONSE, K-9 DEPLOYMENT, DETECTIVES, TRAINING, AND COMMUNITY ENGAGEMENT TO SHOW THE COMPLETE REALITY OF SERVICE.
CREATE
THE EXECUTION
THROUGH CINEMATIC PACING, REAL OPERATIONAL ENVIRONMENTS, AND AUTHENTIC PERSONNEL, THE FINAL PIECE POSITIONED OPELIKA PD AS BOTH ELITE AND ACCESSIBLE. IT BECAME MORE THAN A RECRUITMENT VIDEO—IT BECAME A STATEMENT OF STANDARDS.
"HOLT, WELLS, CRAIG, AND JENSEN WITH HATCHEE PRODUCTIONS WERE OUTSTANDING TO WORK WITH. FROM OUR INITIAL MEETING YOU COULD TELL THEY WERE PASSIONATE ABOUT WHAT THEY DO AND EXCITED TO MAKE OUR VISION A REALITY. NOT ONLY WERE THEY FLEXIBLE WITH OUR SCHEDULE, THEY TOOK TIME TO LISTEN AND MAKE ADJUSTMENTS TO ENSURE OUR RECRUITMENT VIDEO WAS AUTHENTIC. THEY LITERALLY WENT ABOVE AND BEYOND TO ENSURE WE GOT THE BEST CINEMATIC SHOTS. NEEDLESS TO SAY WE WERE BLOWN AWAY WITH THE QUALITY OF THE FINISHED PRODUCT. WE LOOK FORWARD TO WORKING WITH THEM AGAIN ON FUTURE PROJECTS!"
— ALLISON DUKE, COMMUNITY RELATIONS ADMINISTRATOR, CITY OF OPELIKA
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